Economics of Visual Art: Market Practice and Market Resistance

How can arts managers, artists, and art market observers approach the study of economics? This interdisciplinary microeconomics primer covers both for-profit and nonprofit institutions in the visual arts and addresses a gap in the literature between resources focused on producing art and those on art markets. Accompanied by hand-drawn illustrations, wide-ranging case studies, and expansive discussion resources, this volume engages with complex - and, at turns, political - questions of value and resourcefulness with the artist or manager as the decision-maker and the gallery, museum, or studio as 'the firm.' Whitaker arms the reader with analytic and creative tools that can be used in service to both economic sustainability in the arts and artistic design of economic structures writ large. By exploring the complexities of economics in application to art, design, and creative industries, this book offers ways to approach the larger world as an art project.

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